Branding Questionnaire

Defining Your Identity & Maximizing Exposure

This questionnaire is designed to assess where your brand currently stands and identify opportunities to enhance visibility and impact. By understanding your brand identity, audience, and marketing needs, we can develop a strategy to elevate your presence through strong branding, digital marketing, and targeted promotions.

First & Last Name

Phone Number

What is your business name? (Include any tagline or slogan if applicable.)

What products/services do you offer? (Briefly describe your business.)

What is your brand’s mission and core values? (What do you stand for? What impact do you want to make?)

What makes your business unique? (What sets you apart from competitors?)

Do you have an existing brand story or origin that you’d like to highlight?

What styles best represent your brand? (Modern, minimal, bold, playful, elegant, rustic, vintage, luxury, etc.)

What colors do you want to use in your branding? (List specific colors or general tones.)

If unsure, we can make recommendations based off your vision.

Social Media & Marketing

• What social media platforms do you use for your business? (Instagram, Facebook, LinkedIn, TikTok, etc.)

Please Provide Social media Account handles

Would you like your branding to match your social media aesthetics? (If yes, what type of visuals do you want?)

Website Style Preference (if applicable)

What is the purpose of your website?

• What are the main goals of your website? (e.g., selling products, showcasing a portfolio, generating leads, providing information, etc.)

• Who is your target audience? (Demographics, interests, and expectations)

Do you have an existing website, or is this a new project?

If you have an existing website:

• What is your current website URL?

• What do you like/dislike about your current site?

• What specific improvements or changes do you want?

If this is a new website:

• Do you have a domain and hosting already?

• Would you like recommendations for hosting and domain providers?

Website URL

What pages and features do you need?

Common pages: Home, About Us, Services, Shop, Portfolio, Blog, Contact, FAQ

• Do you need an eCommerce store? (If so, what products will you sell, and what payment methods will you accept?)

• Do you need any special features? (e.g., booking system, membership login, live chat, contact forms, downloadable files, etc.)

• Will you need multi-language support?

Do you have branding guidelines or preferences?

Do you have an existing logo, color palette, fonts, or brand identity?

• If not, would you like assistance with branding?

• Are there any specific colors or styles you want to include/avoid?

• Do you have a preferred tone for the website? (Professional, playful, minimalist, bold, elegant, etc.)

Do you have any existing brand guidelines or assets (like fonts, colors, or previous logos)?

Do you have any design inspiration or competitor websites?

Are there any websites you admire? (Provide links and note what you like about them)

• Do you have specific design preferences? (Modern, classic, minimal, vibrant, etc.)

• Are there any elements you dislike and want to avoid?

Website Reference 1

Website Reference 2

Website Reference 3

What content will be needed for the site?

Do you already have written content, or will you need copyright services?

• Do you need professional images, or will you provide your own?

• Will you need video or animation elements?

Are there any symbols, icons, or imagery you’d like included or avoided?

Upload any inspiration, reference images, or links to brands and designs you like. This will help us better understand your vision and create a logo that aligns with your style.

File upload

Link

Business Growth & Marketing Goals

What are your short-term and long-term business goals? (More sales, brand awareness, lead generation, customer retention, etc.)

What are your biggest challenges when it comes to marketing and attracting customers?

Do you currently run any paid advertising campaigns?

(Google Ads, Facebook/Instagram Ads, other PPC campaigns?)

What has worked for you in the past, and what hasn’t?

Have you used any traditional marketing methods before?

(Door-to-door mailers, flyers, local promotions, billboard ads?)

Are you interested in running targeted online ads?

(Google, Facebook/Instagram, TikTok, LinkedIn, etc.) If so, do you have a specific budget in mind, or would you like recommendations based on your goals?

Do you need assistance with ad strategy, content creation, and campaign management?

(If you have existing ad creatives, please provide them, or we can design them for you.)

Would you like to target local, national, or global audiences, and are you interested in retargeting campaigns to re-engage website visitors? (Highly effective for conversions.)

Do you participate in any local business events, pop-ups, or sponsorships?

Would you like ongoing marketing consultation to help fine-tune and scale your strategy over time?

Would you like assistance with branding and product packaging? (If applicable.)

Future Growth & Maintenance

How do you plan to scale your business in the future? (New locations, expanded services, additional website features?)

Do you need ongoing website maintenance or updates? (If yes, how frequently?)

Is there anything else we should know about your brand vision?

Agreement & Consent

Invoice Number

Found on the top right of the invoice sent to you.

By submitting this questionnaire, you confirm that the information provided accurately reflects your design preferences, functionality needs, and overall project requirements. This serves as the foundation for the design process.